December 5, 2011

ABInbev Belgian Beer Cafe

Belgian/ Brazilian brewing giant ABInbev (AKA. World Beer Co or as they see it "the worlds local brewer") recently set its sights for its Belgian Beer Cafe restaurant chain on the United States. Belgian Beer is growing in popularity in the U.S right along the with the growth of craft beer. Belgian Beer Cafe will be a chain restaurant that evokes the feel of a 1920's belgian cafe, it will serve all Belgian beers alongside Belgian food.
The Belgian Beer Cafe in Dubai
Already the chain has been spreading around the world, locations have opened up in 50 cities across 19 countries many of them are found in larger cities but are also found in airports and hotels.
Belgian Brewers not associated with ABInbev have a love hate relationship with the enterprise, on one hand they are appreciative of ABInbev spreading the culture of Belgian brewing around the world, however, they are worried that the mega brewer could do more harm than good to the image of Belgian Beer.
While I'm sure the chain will be immensely popular it would be better to support the small bar specializing in Belgian beer. Hopefully soon a belgian style bar will be opening in downtown Schenectady, From what I hear they will be focusing on belgian as well as craft beer. Supporting the small business man rather than the global brewing giant will ensure small craft Belgian brewers can continue to grow without getting into bed with ABInbev.

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