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November 28, 2011

Logo Design

As we get closer and closer to realizing our dream of opening our brewpub it is becoming necessary to have a logo for our company.
We chose the name Hollis Brewing Company because it is the old family name. Years and Years ago the name was changed by our Great (maybe second great ?) grandfather after a family dispute, he took the last name Hamilton (his step fathers last name) and that is what currently remains as the family name.
We were going for a rustic look that evokes some of the raw ingredients used in the brewing process. Nobody in the massive staff of 2 at Hollis Brewing Company has much if any artistic talent so we had to have people from outside the company do everything.
First off we contacted friend of Hollis Brewing Company Chris DeCelli (http://www.chrisdecelli.com/) to start the work on our concept. Chris is a talented artist mostly focused on painting, we told him some points we were looking for in our label and he came up with the concept to the right (among others).
Next we needed to clean up the image a bit and add a few elements. For this we contacted Josh with brew brand creative. Brew brand creative is an design agency that caters specifically to the brewing industry, they do logos at different price points for professional brewers, home brewers, as well as suppliers and vendors. We sent Josh the concept we worked on with Chris and sent him to work. We wanted to add some barley to the logo and make the hop cone on the top of the logo a little more realistic, still, we wanted to keep the feel of the initial concept.
Above is the first draft that Josh sent to us, the idea was just to give us the feel of the logo he though we wanted to see.
Im not going to go into specific details of pricing of logos here as I would imagine it is on a case by case basis, suffice to say, The price is very reasonable and we own all rights to the image. We liked Josh's initial design and worked further with him on it.

Here was the first finished logo we got from Josh, We liked the direction the logo was heading but felt it was not quite right, we were not in love with the background colors behind the Hollis part of the logo and we wanted to bring the same realism that the barley had into the hop cone. Also, we wanted the 2011 on the bottom changed to 2009 (this was they year we started brewing serioulsy)









Josh worked on those elements we wanted to change and sent us yet another comp.
After this comp we still felt the background color was not quite right, also the hop cone change didn't make it into the comp so we wanted to work on that. We spoke to Josh again and received the logo to the right next, we thought this was almost exactly what we wanted but not quite there. We still were not in love with the background color but at this point we really liked all the other elements. 
Here is what we received next, this is also the final comp and now our logo. 
This logo is exactly what we were looking for, it has a the rustic feel we were going for and incorporates the barley and hop cone like we wanted, Josh even went so far as to do a little research on his own about the surname Hollis, It a Scottish surname and refers to place of the hollies or place where hollies grow, thats where the holly berries and leafs come from in the bottom part of the logo. 
Josh is available for logos still he can be contacted through his website http://brewbrandcreative.com/index.shtml. He is great to work with and has done work for many breweries, home brewers and beer/ brewing related side industries. Currently we have Josh working on the labels for our bottles so look for a post about the bottle labels coming up. 

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