December 15, 2011

Book Review: Beer School

Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy and Tom Potter the owners and founders of the Brooklyn Brewery is one of the best beer books I have read in quite some time. Hindy majored in English in college and did most of the writing for the book. Having written for the associated press for a number of years Hindy knows how to keep the writing easy to read and how to pepper in exciting details (like being robbed at gunpoint or the dangers of the whole organization going under) to keep the pages turning.

The book is intended to be somewhat of a guide for entrepreneurs in general, not necessarily just for those trying to open a brewery or get into the beer or brewing industry. Hindy and Potter chronicle all of their successes as well as their mistakes in an honest fashion.

While the book is not only intended for people opening a brewery it naturally covers many issues one may face when doing so. Hindy and Potter cover issues such as contract brewing, distribution, and building their new brewery starting from the time the two partners decided to go into business together until about 2003, Potter retried from the brewery in 2004 however this is not covered in the book.

Often books on beer and brewing, even ones that deal with the business side of things or telling the larger story of the brewery can get tedious at times. Beer School stays interesting and easy to read for the entire length of the book, probably due to the fact that Steve Hindy had been writing for the associated press for so many years. I managed to tear through this book in about a week which is pretty quick for me. The book comes highly recommended for anybody looking to open a brewery, go pro, become self employed or is just interested in beer and brewing.

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