Search

November 28, 2011

Logo Design

As we get closer and closer to realizing our dream of opening our brewpub it is becoming necessary to have a logo for our company.
We chose the name Hollis Brewing Company because it is the old family name. Years and Years ago the name was changed by our Great (maybe second great ?) grandfather after a family dispute, he took the last name Hamilton (his step fathers last name) and that is what currently remains as the family name.
We were going for a rustic look that evokes some of the raw ingredients used in the brewing process. Nobody in the massive staff of 2 at Hollis Brewing Company has much if any artistic talent so we had to have people from outside the company do everything.
First off we contacted friend of Hollis Brewing Company Chris DeCelli (http://www.chrisdecelli.com/) to start the work on our concept. Chris is a talented artist mostly focused on painting, we told him some points we were looking for in our label and he came up with the concept to the right (among others).
Next we needed to clean up the image a bit and add a few elements. For this we contacted Josh with brew brand creative. Brew brand creative is an design agency that caters specifically to the brewing industry, they do logos at different price points for professional brewers, home brewers, as well as suppliers and vendors. We sent Josh the concept we worked on with Chris and sent him to work. We wanted to add some barley to the logo and make the hop cone on the top of the logo a little more realistic, still, we wanted to keep the feel of the initial concept.
Above is the first draft that Josh sent to us, the idea was just to give us the feel of the logo he though we wanted to see.
Im not going to go into specific details of pricing of logos here as I would imagine it is on a case by case basis, suffice to say, The price is very reasonable and we own all rights to the image. We liked Josh's initial design and worked further with him on it.

Here was the first finished logo we got from Josh, We liked the direction the logo was heading but felt it was not quite right, we were not in love with the background colors behind the Hollis part of the logo and we wanted to bring the same realism that the barley had into the hop cone. Also, we wanted the 2011 on the bottom changed to 2009 (this was they year we started brewing serioulsy)









Josh worked on those elements we wanted to change and sent us yet another comp.
After this comp we still felt the background color was not quite right, also the hop cone change didn't make it into the comp so we wanted to work on that. We spoke to Josh again and received the logo to the right next, we thought this was almost exactly what we wanted but not quite there. We still were not in love with the background color but at this point we really liked all the other elements. 
Here is what we received next, this is also the final comp and now our logo. 
This logo is exactly what we were looking for, it has a the rustic feel we were going for and incorporates the barley and hop cone like we wanted, Josh even went so far as to do a little research on his own about the surname Hollis, It a Scottish surname and refers to place of the hollies or place where hollies grow, thats where the holly berries and leafs come from in the bottom part of the logo. 
Josh is available for logos still he can be contacted through his website http://brewbrandcreative.com/index.shtml. He is great to work with and has done work for many breweries, home brewers and beer/ brewing related side industries. Currently we have Josh working on the labels for our bottles so look for a post about the bottle labels coming up. 

23 comments:

  1. Thanks, We are happy with how it came out.

    ReplyDelete
  2. There Is Obviously a lot to know about this. I suppose you made Some Great points in the Feature also.

    ReplyDelete
  3. Wow nice logo design,Its layout looks so cool and attractive..I really like it..

    ReplyDelete
  4. This logo design is very remarkable. I saw many business logo designs but this logo design made my day.

    ReplyDelete
  5. Great information, you have a wonderful blog and an excellent article!!

    ReplyDelete
  6. It is very good post nice and must be admitted one of best blog. thanks for sharing.

    ReplyDelete
  7. I read your post and it was amazing , KEEP IT, great job.

    ReplyDelete
  8. Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming. Thanks again and good luck!!

    ReplyDelete
  9. Hey Great Comments on this blog. And the Information is also Great. Thanks, for a really nice read.

    ReplyDelete
  10. This site is excellent and so is how the subject matter was explained. I also like some of the comments too. Looking forward to your next post.

    ReplyDelete
  11. Thanks for sharing such a wonderful and interesting opinion. Cheap Essays

    ReplyDelete
  12. Nice post having excellent contents.This is exactly what I've been looking for.Thank you very good. Cheap Essay Writing

    ReplyDelete
  13. Nice post having excellent contents.This is exactly what I’ve been looking for.Thank you very good. Paper Writing Services

    ReplyDelete
  14. Today's in the 21st century modern world has been changed. Today's art become more creative, and there are lot of world wide "graphic design companies" provides services of "creative brochure design" or "custom logo design" or even the "company logo design". If you are not in a core creative business like design or art, don't worry still you can Draw the line where you will between art and design.

    ReplyDelete
  15. i liked the way you discuss the topic really impressive.
    cheap essays

    ReplyDelete
  16. custom essays
    I loved the way you discuss the topic great work thanks for the share.


    ReplyDelete
  17. Thanks for nice info. It’s useful for me. Can you give me some more information with details. I will wait for your next post Thanks a lot

    Toronto Pearson Airport Taxi
    Toronto Airport Taxi
    Pearson Airport Taxi

    ReplyDelete
  18. I’m really impressed with your blog article, such great & useful knowledge you mentioned here
    custom logo design

    ReplyDelete
  19. Roxen robert is the Art Director of Logo configuration works, a logo configuration firm [http://logodesignswork.com], Free logo plan [http://logodesignswork.com] that structures high caliber and corporate logo structure personality plan for organizations around the world. logo design service

    ReplyDelete
  20. It is imperative to see the examples on their portfolio to see tests of their work to give you a thought of their capacity. Get in touch with them and perceive how rapidly they react to your enquiry and that they are so useful to get a thought of their client administration. chinese transcription

    ReplyDelete